Unfortunately, oftentimes than not, that isn’t the ideal customer journey. Some of this traffic might translate into product clicks, then add to carts, and then purchase.

You might have a lot of traffic coming to your eCommerce store. WhatsApp marketing strategies for retailers We shall now go over some of the clever ways to use WhatsApp Business in your customer experience strategy. In numbers, you ask? More than 5 million businesses use WhatsApp marketing. In the April of 2021 alone, this popular messaging app was downloaded 13 million times! Available in more than 180 countries and 60 different languages, WhatsApp marketing has become the right hand to businesses that cater to an international audience. And Statista confirms that two billion of the users access WhatsApp every month. WhatsApp has a terrifically colossal active user base - 2 billion people and growing as of 2020. Why should you take WhatsApp marketing seriously? So, read on, as we help you discover ways to augment customer experience using WhatsApp marketing in your retail business.īut before that, let’s answer why you need to invest the effort in WhatsApp marketing. While Hellmann’s might have been the first, you needn’t be the last to leverage WhatsApp marketing. In fact, Will Samson from Contagious raises the query if Hellmann’s was the first brand to nail WhatsApp marketing with some neat customer service design!

More than 5 million people were reached through Hellmann’s WhatsApp campaign.

One in every two website visitors signed up for the campaign, thus the campaign had a 50% conversion rate.

It would be an understatement to say that Hellmann was successful with WhatsApp marketing.įirstly launched in Brazil, and slowly spread out to Chile, Argentina, Paraguay, and Uruguay, Hellmann’s achieved the following results:

What is whatsapp marketing